If any time of the year can put a stretch on a budget it’s the holidays. Travel expenses, home energy costs, and holiday shopping add up quickly in the span of a month and a half. Even the most pennywise individuals may feel a strain on their bank accounts during the start of the cold season.
Many people know already that buying gifts online can be a great way to save a few dollars over the holidays. According to Adobe Analytics, Cyber Monday 2018 is expected to be America’s single largest online shopping day, pulling in over $7.8 billion in sales for online retailers. Even before Monday, online retailers saw increasing numbers of people turning away from brick and mortar and opting for online deals.
“For the first time, online prices on Thanksgiving Day were as low as on Black Friday with consumers taking advantage of those deals in record numbers, making Thanksgiving Day the fastest-growing online shopping day, with 28 percent growth [year over year],” said Adobe.
Even for consumers who missed out on Black Friday and Cyber Monday deals, there are still savings to be found in online shopping, and a Chrome Extension to help.
Wikibuy, co-founded by Walt Roloson and Jonathan Coon in 2014, is an app that allows consumers to compare online retail prices and also save money by applying various offers at checkout screens. We all know that it’s not a good feeling to make a purchase, only to see it at a lower price a week later at another store. With Wikibuy, that isn’t a possibility.
The extension will notify you automatically if it’s able to find a better deal for you while you’re perusing through Amazon for holiday gifts. It also finds and applies coupons from its user base to apply on a checkout screen. Even if a coupon or offer is expired, it doesn’t hurt to try. Moreover, it works with Ebates to get you up to 10 percent back in rebates once you make a purchase. The extension reportedly saved consumers $50 million this year, according to CEO Adam Gauvin
“Amazon is the bulk of purchases that we see online and definitely a dominant force,” said Gauvin. “They’re certainly the price of record for most people, but there are often opportunities on other sites that want to be competitive.”
Just before the Holiday season Wikibuy was purchased by Capital One for an undisclosed amount of money.
“We’re constantly looking for things to solve the problem of the day in that end-to-end shopping experience,” said Joseph Poellnitz, of Capital One’s upmarket cards division. “Online shopping is of huge and growing importance to our customers, so we’ve invested a lot in that space.”
If you like Chrome extensions for online shopping, Honey is another one to install. With over 10 million installs and 114,995 reviews in the Chrome Store, it’s reputation should speak for itself. While Wikibuy focuses primarily on price comparison across the web, with coupon codes as an added bonus, coupon codes are Honey’s bread and butter.
The chrome extension will automatically check coupon codes on any site where they’re accepted. The codes are collected from its user base, and at 10 million users, it has most of its bases covered.